Coaching &
Mental Performance

I work with with athletes, teams, and support crews to help with preparation, performance, strategy, and enjoyment. Whether you’re just getting started or looking to level up, reach out to learn more!

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Build mental resilience and the confidence to achieve your goals.

As a professional ultramarathon athlete with a masters degree in kinesiology (sport psychology) and coaching certifications from NCCP and UESCA, I use a combination of personal experience and evidence-based strategies in my mental performance consulting work with one-on-one clients and group facilitation. Whether you’re beginning on your journey to a new distance/challenge, or a high-performing athlete looking to tap into your full potential, I’m excited to meet you wherever you are and help you get where you’d like to go (even if you’re not sure where that is yet).

I help athletes and teams of all ages and experiences to develop the tools they need to feel more confident, work through feelings ahead of (and during) big challenges, and build resilience using mental tools that can help us in sport and in life. This can be focused on specific race strategy and detailed preparation, or more broadly on overcoming mental blocks you might have experienced during training or performance.

If you’re curious about taking the next step in your training, I’d love to help you.

  • Book a free 20-minute consultation call to learn more! No pressure to commit, this is a chance to get to know one another and ask questions about how we can work together.

    Email me to get started: kelsey.p.hogan [at] gmail.com

  • For individuals who have already completed a consultation or have a specific topic they’d like to work through, book a one-time session together. No pressure to commit, sometimes you just want a little extra support!

    Topics include: goal-setting, pre-race preparations, managing pressure, working through setbacks, crew team facilitation, or structured event debriefing.

    Total cost: $90 CAD

  • Includes five one-hour calls together, beginning ideally 4-6 weeks (minimum two weeks) before your goal event. Individual sessions will vary but could include:
    - Intake session to identify goals + 3-4 check-in and progress calls
    - Work on confidence, focus, planning, and performance routines
    - Support crew consultation / facilitated team meeting
    - Race preparation and strategy
    - Course familiarization (for UTMB, QMT, MIUT, TGC; others tbd)
    - Post-event debrief

    Total cost: $400 CAD

  • If you’re looking to work together through a season to build mental resilience that supports your physical training, we can discuss a schedule of one-on-one check-ins that works for you. This can include regular calls or in-person meetings, ongoing access to me via email or WhatsApp.

    Cost: We’ll determine a monthly fee and rhythm that suits your life and budget.

  • Lifetime access to a five-hour online course led by Kelsey Hogan and Dr. Lori Dithurbide, Certified Mental Performance Consultant and full-time professor at Dalhousie’s School of Health and Human Performance. Pay a one-time fee to access the pre-recorded video sessions and work through the topics at your own pace:


    1. Mental Preparation
    2. Goal Management
    3. In-Race Mental Strategies
    4. Building a Support Crew
    5. Recovery and Debriefing

    Total cost: $200 CAD. Upon completion, you have the option to book a discounted 60-minute one-on-one session for $50 CAD to dive deeper and help integrate skills from the workshops into your training.

    Available online soon.

Let’s Work Together

If you're interested in learning more, fill out the form to let me know about your hopes and goals for working together. I’ll get back to you with availability to book a free initial consultation call.